Ed Begley Jr. Explains the World He Wants for His Children

He details the Cradle to Cradle non-profit program in a new video.

How are we going to create a world with safe and healthy products? Cradle to Cradle Certified shows the way, says Studio City's super-environmentalist Ed Begley Jr.

He said C2C is the path to the future that "I prefer." Together with a public education process that teaches all students about the importance of the interconnectedness of people and environment, Begley said, "We might actually live to see the paradigm shift where environmental awareness is so imbedded that the term 'green' is no longer used."

The Cradle to Cradle Certified Products Program rates products across five critical quality categories and recognizes achievement and a commitment to continuous improvement with 5 award levels.

Cradle to Cradle product certification is both comprehensive and rigorous. It requires a paradigm shift in thinking about how it is designed, what's in it, where it goes after use.

As a guidance system for product designers and manufactuers, it leads to the creation of products that redefine quality, beauty and innovation.

For more information, go to the website: c2ccertified.org


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »